Being Local Online}

Being Local Online

by

Susan Payton

So you own a small boutique in a small town. Or youre a doctor. Or you run a produce shop. You think marketing online is for people who have customers nationwide. You couldnt be further from the truth.

More people are throwing out their hefty phone books in favor of using the internet to find local businesses. I, for one, wont even consider a local business if they dont have some kind of web presence. Why? I want to:

a) See what they offer before driving to the business (try before you buy). Im a big menu reader online!

b) Determine whether they deem it worthwhile to develop a decent professional presence on the web. It doesnt have to be fancy, but having a website goes a long way toward making me feel the business understands the value.

If I, for instance, need to find a car collision repair shop in Orlando near where my car was rear-ended last week (true story), I type car repair Orlando in a Google search. I find one where I want it, and call. It may not be true, but if the business has a website, I feel theyre less likely to be a fly-by-night operation. Its all image.

If I searched in the phone book, it would take me five times as long to find a place. Thats how people are wired today. Many of us have found it faster to search for local businesses online.

With that in mind, why ARENT you online?!! You miss out on valuable business by not having a website and being listed with local search sites, and for the amount of money it costs to do this (try $0), you have no excuse!

Here are a few must haves to get up and running in marketing your business online.

1. Website. It should go without saying, but Ill say it anyway. You need a website. It should consist of at least 3 pages, including an overview of what you do, where youre located, and a list of services. If you want to include testimonials or client info, do it. Hire a professional, because a cheaply designed website is an automatic turnoff.

2. Register with search engines. Sites like Google and Yahoo! dont automatically know to find your site, so help them out. Both of these sites (as well as MSN, Alta Vista and many, many more) have a page where you can register your site. This means it will appear in a search for specific keywords the search engine finds on your site. There are even free services that register your website with multiple search engines.

3. Check your keywords. If you sell dog treats, make sure your website says so. Because search engines (which are robots, not people) search your site to get an idea of what you do, make sure you use keywords that people would search for to find you. In this case, include dog treats, doggie bakery, pet food, and dog bone.

4. Go Local. Yahoo! and Google have local business services (free) that allow you to post your company info and address so that it appears on a map for searchers. Because these sites are ranked so highly, if someone searches for dog treats in your area, this will be one of the top results, getting you even more eyeballs on your webpage!

5. Google AdWords. This is optional, but in the vast world of cyberspace, its easy to get lost in the mix without a little advertising. You can create text ads that will appear when someone searches for one of your specified keywords (dog treats). You are charged per click. Its a great way to get exposure to your business, and usually its affordable.

6. Pump your site. Put your website address in your email signature. Put it on your business card and business collateral. Encourage customers to visit and share the site with others.

As you can see, marketing your local business online is a breeze! Try these tips and see if your business doesnt start to escalate!

Susan Payton is Managing Partner of Egg Marketing & Public Relations. She assists small businesses with marketing strategy and corporate communications. She is also the author of 101 Entrepreneur Tips, a handy guide that helps entrepreneurs make repeat customers, close the sale, and delegate work. For more information on Susan and Egg Marketing, visit www.eggmarketingpr.com or email her at smpayton@eggmarketingpr.com. Get free shoestring marketing advice on Susan’s blog, www.eggmarketingblog.com.

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Being Local Online}

30 July

Canada, U.S. to tighten security between ‘cross-border’ library

Sunday, May 27, 2007

The Royal Canadian Mounted Police (RCMP), the United States Border Patrol and local officials from both sides are looking into tightening security at a Quebec library. The library has been deliberately on the border of Canada and the U.S. since it was built in 1904 by American sawmill owner Carlos Haskell and Canadian wife Martha Stewart Haskell for availability to both countries.

At Haskell Free Library and Opera House, in Rock Island, Quebec, a black line diagonally runs across the center of the library to mark the international border. Ironically the line puts the seats in the U.S. and the opera stage in Canada.

Both towns share the same water supply, sewer systems and emergency crews thus they cross the border without going against the law. In total, there are three streets that cross the border and there are cameras on both sides to monitor illegal activity, but that doesn’t tighten border security enough officials say.

“There’s been an increase in illegal activity, both north and south, in the last little while,” said operations officer for the Border Patrol’s Swanton sector, Mark Henry.”There have been some significant cases. This all fits in to the larger picture of the Border Patrol strategy to gain operational control of our borders.”

“I don’t think they’re aiming at people who go pick up groceries and come back. It’s people that want to use this in a bad way,” says Cpl. Luc Bessette, a spokesman for the RCMP.

To enter the U.S. at Haskell Free Library and Opera House, in Rock Island, Quebec, all one needs is directions to go to Stanstead, Quebec, directions to the local library and walk through the doors; they have illegally entered Derby Line, Vermont, U.S. If one walks across from Stanstead St. to Derby Line they will be at the checkout in the U.S., go to the library from Derby Line to Stanstead St. and they have officially entered back into Canada. The international border also is on Canusa St., a residential street in Stanstead, Quebec and Beebe Plain, Vermont.

If someone wants to see their neighbour across the street, they would be re-entering the U.S. Anyone who comes from Stanstead St. to Derby Line, to visit their neighbour, must report to Customs or they could be sent to jail for illegally entering. However, residents do not need to notify Customs if they cross the border inside buildings.

Currently, the front door is in Vermont and if Quebecers couldn’t enter the front they would have to go through the back way. If Americans wanted to park in the parking lot they couldn’t because it is legally in Canada.

A meeting will take place this 19 June at 7 p.m. local time asking whether residents want to prevent people from crossing the border regularly or, in some cases, illegal crossings. During a meeting last Thursday in Stanstead, Quebec, local officials from both countries (towns) said border walls and fences will not be put up due to local residents’ concerns. They say there are other alternatives.

There is also a movement to separate Vermont from the U.S. or to make it the 11th province of Canada, with three territories. The website “Vermont Canada” says the state should join Canada due to its remaining liberal policies as opposed to the U.S.

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30 July

Cleveland, Ohio clinic performs US’s first face transplant

Thursday, December 18, 2008

A team of eight transplant surgeons in Cleveland Clinic in Ohio, USA, led by reconstructive surgeon Dr. Maria Siemionow, age 58, have successfully performed the first almost total face transplant in the US, and the fourth globally, on a woman so horribly disfigured due to trauma, that cost her an eye. Two weeks ago Dr. Siemionow, in a 23-hour marathon surgery, replaced 80 percent of her face, by transplanting or grafting bone, nerve, blood vessels, muscles and skin harvested from a female donor’s cadaver.

The Clinic surgeons, in Wednesday’s news conference, described the details of the transplant but upon request, the team did not publish her name, age and cause of injury nor the donor’s identity. The patient’s family desired the reason for her transplant to remain confidential. The Los Angeles Times reported that the patient “had no upper jaw, nose, cheeks or lower eyelids and was unable to eat, talk, smile, smell or breathe on her own.” The clinic’s dermatology and plastic surgery chair, Francis Papay, described the nine hours phase of the procedure: “We transferred the skin, all the facial muscles in the upper face and mid-face, the upper lip, all of the nose, most of the sinuses around the nose, the upper jaw including the teeth, the facial nerve.” Thereafter, another team spent three hours sewing the woman’s blood vessels to that of the donor’s face to restore blood circulation, making the graft a success.

The New York Times reported that “three partial face transplants have been performed since 2005, two in France and one in China, all using facial tissue from a dead donor with permission from their families.” “Only the forehead, upper eyelids, lower lip, lower teeth and jaw are hers, the rest of her face comes from a cadaver; she could not eat on her own or breathe without a hole in her windpipe. About 77 square inches of tissue were transplanted from the donor,” it further described the details of the medical marvel. The patient, however, must take lifetime immunosuppressive drugs, also called antirejection drugs, which do not guarantee success. The transplant team said that in case of failure, it would replace the part with a skin graft taken from her own body.

Dr. Bohdan Pomahac, a Brigham and Women’s Hospital surgeon praised the recent medical development. “There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Leading bioethicist Arthur Caplan of the University of Pennsylvania withheld judgment on the Cleveland transplant amid grave concerns on the post-operation results. “The biggest ethical problem is dealing with failure — if your face rejects. It would be a living hell. If your face is falling off and you can’t eat and you can’t breathe and you’re suffering in a terrible manner that can’t be reversed, you need to put on the table assistance in dying. There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Dr Alex Clarke, of the Royal Free Hospital had praised the Clinic for its contribution to medicine. “It is a real step forward for people who have severe disfigurement and this operation has been done by a team who have really prepared and worked towards this for a number of years. These transplants have proven that the technical difficulties can be overcome and psychologically the patients are doing well. They have all have reacted positively and have begun to do things they were not able to before. All the things people thought were barriers to this kind of operations have been overcome,” she said.

The first partial face transplant surgery on a living human was performed on Isabelle Dinoire on November 27 2005, when she was 38, by Professor Bernard Devauchelle, assisted by Professor Jean-Michel Dubernard in Amiens, France. Her Labrador dog mauled her in May 2005. A triangle of face tissue including the nose and mouth was taken from a brain-dead female donor and grafted onto the patient. Scientists elsewhere have performed scalp and ear transplants. However, the claim is the first for a mouth and nose transplant. Experts say the mouth and nose are the most difficult parts of the face to transplant.

In 2004, the same Cleveland Clinic, became the first institution to approve this surgery and test it on cadavers. In October 2006, surgeon Peter Butler at London‘s Royal Free Hospital in the UK was given permission by the NHS ethics board to carry out a full face transplant. His team will select four adult patients (children cannot be selected due to concerns over consent), with operations being carried out at six month intervals. In March 2008, the treatment of 30-year-old neurofibromatosis victim Pascal Coler of France ended after having received what his doctors call the worlds first successful full face transplant.

Ethical concerns, psychological impact, problems relating to immunosuppression and consequences of technical failure have prevented teams from performing face transplant operations in the past, even though it has been technically possible to carry out such procedures for years.

Mr Iain Hutchison, of Barts and the London Hospital, warned of several problems with face transplants, such as blood vessels in the donated tissue clotting and immunosuppressants failing or increasing the patient’s risk of cancer. He also pointed out ethical issues with the fact that the procedure requires a “beating heart donor”. The transplant is carried out while the donor is brain dead, but still alive by use of a ventilator.

According to Stephen Wigmore, chair of British Transplantation Society’s ethics committee, it is unknown to what extent facial expressions will function in the long term. He said that it is not certain whether a patient could be left worse off in the case of a face transplant failing.

Mr Michael Earley, a member of the Royal College of Surgeon‘s facial transplantation working party, commented that if successful, the transplant would be “a major breakthrough in facial reconstruction” and “a major step forward for the facially disfigured.”

In Wednesday’s conference, Siemionow said “we know that there are so many patients there in their homes where they are hiding from society because they are afraid to walk to the grocery stores, they are afraid to go the the street.” “Our patient was called names and was humiliated. We very much hope that for this very special group of patients there is a hope that someday they will be able to go comfortably from their houses and enjoy the things we take for granted,” she added.

In response to the medical breakthrough, a British medical group led by Royal Free Hospital’s lead surgeon Dr Peter Butler, said they will finish the world’s first full face transplant within a year. “We hope to make an announcement about a full-face operation in the next 12 months. This latest operation shows how facial transplantation can help a particular group of the most severely facially injured people. These are people who would otherwise live a terrible twilight life, shut away from public gaze,” he said.

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30 July

Florida man charged with stealing Wi-Fi

Update since publication

This article mentions that Wi-Fi stands for “Wireless Fidelity”, although this is disputed.

Thursday, July 7, 2005

A Florida man is being charged with 3rd degree felony for logging into a private Wi-Fi (Wireless Fidelity) Internet access point without permission. Benjamin Smith III, 41, is set for a pre-trial hearing this month in the first case of its kind in the United States.

This kind of activity occurs frequently, but often goes undetected by the owners of these wireless access points (WAPs). Unauthorized users range from casual Web browsers, to users sending e-mails, to users involved in pornography or even illegal endeavours.

According to Richard Dinon, owner of the WAP Smith allegedly broke into, Smith was using a laptop in an automobile while parked outside Dinon’s residence.

There are many steps an owner of one of these access points can take to secure them from outside users. Dinon reportedly knew how to take these steps, but had not bothered because his “neighbors are older.”

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30 July

Moon Jae-in becomes President of South Korea

Thursday, May 11, 2017

Moon Jae-in assumed the office of President of South Korea yesterday. He was announced the winner of Tuesday’s election, with 41.1% of the vote, and sworn in yesterday at the Korean National Assembly. Moon is succeeding the impeached President Park Geun-hye.

Moon has promised to unite his country, which faces tensions due to the corruption scandals of the previous president. He has also vowed to promote peace between the two Koreas. One way Moon is attempting to improve the relationship between South Korea and North Korea is by reopening the Kaesong Industrial Region, an industrial park on the Korean border jointly run by both Koreas. Moon also wishes to reform chaebol, a type of conglomerate run by powerful families. An example of a chaebol is Samsung, whose vice-chariman Lee Jae-yong was arrested for allegations of bribery under the previous president Park Guen-hye.

In more international affairs, Moon has said he is reconsidering the THAAD (Terminal High Altitude Area Defense) deployments of the United States, as he believes they could damage relations with China.

Moon’s parents were North Korean refugees. He worked as a human rights lawyer after serving in the South Korean special forces.

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30 July

Retired U.S. vets sue Donald Rumsfeld for excessive service cutbacks

Tuesday, May 31, 2005

One thousand residents of the Defense Department-managed Armed Forces Retirement Home in Washington, D.C. filed a class-action lawsuit on May 24, asserting that the cut-backs in medical and dental services imposed by Secretary of Defense Donald Rumsfeld are illegal. The operating budget for the home was reduced from $63 million in 2004 to $58 million for 2005. The residents cite cuts in on-site X-ray, electrocardiogram, physical and dental services, and the closing of the home’s main clinic and an on-site pharmacy.

Chief Financial Officer Steve McManus responded that the changes not only save money but also achieved improved efficiencies. “We’re really trying to improve the benefits to our residents,” he said.

Most of the home’s costs are paid for by a trust fund and monthly fees paid by residents. By law, the Armed Forces Retirement Homes are required to fund, “on-site primary care, medical care and a continuum of long-term care services.”

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30 July

Hong Kong’s only railway company modifies regulations

Monday, June 7, 2010

The MTR Corporation, the only railway company in Hong Kong since the rail merge in 2007, has loosened their rules. The corporation proposed the new modifications, then transferred the proposal to the Legislative Council, and will be effective from September 2010.

The new set of rules allow ‘non-disruptive’ use of profanity in private conversations, and the punishment for inflammatory use of expletives is lowered from a fine of HK$5000 to HK$2000. The new set of rules have also excluded the regulation against wandering in MTR premises, as well as the rule against attempting to eat or drink.

Democratic Party member James To has expressed his concerns about a new rule that outlaws the display of promotional material. According to To, the wearing of Tiananmen Square Incident-related T-shirts or acting the Goddess of Democracy may breach the new MTR rules.

He also deems two other regulations, namely the prohibition of distracting MTR staff members and photography and video-recording in the train carriages, ‘unreasonable’.

Unionist Li Fung-ying is also confused whether chewing gum was considered food. MTR head of operations Choi Tak-tsan replied that only what is regarded as food counts. They had not yet discussed on this matter, said Choi, and will soon. Li is also concerned about the rule which prohibits the entering of the first-class carriage without buying a ticket. Her main concern is whether the passenger will be allowed to buy the ticket rather than being fined HK$500.

Wong Kwok-hing believes that the MTR corporation should call upon more effort to advertise a more ‘civilised’ and ‘polite’ way of taking the train. Jeffrey Lam thinks that the new rules do not do enough to restrict shouting. MTR replied that anyone who shouts in the train can be advised to leave the train or even prosecuted.

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30 July

Final Harry Potter book goes on sale

Saturday, July 21, 2007

The final Harry Potter book in the series, Harry Potter and the Deathly Hallows, has gone on sale today. The book was launched simultaneously across the world.

The book launched first in the UK, where the book went on sale from midnight. Fans in one central London bookshop started joining the queue from 10:30 p.m., which soon reached the door of the shop and out onto the street. The book chain Waterstone’s held ‘Harry Potter parties’, giving out free glasses of wine and snacks. The mood was good-natured and jolly, with some fans dressed up in costume.

New Zealand fans of the series had a launch time of 11.01 a.m. (NZST). Due to high competition among major retail chains, the book was being sold for as little as NZ$32.99 at Whitcoulls; a profit margin of four cents with each book sold. The recommended retail price was NZ$55.00. Many supermarkets in the UK cut prices even further as a publicity stunt with, for example, ASDA selling copies at a loss, at about 1/4 of the recommended retail price.

It was also an early release for Australian fans of the series, at 9.01 a.m. (Sydney). A Sydney Borders store had a line reaching out halfway across the street. In Brisbane City, Borders had a line from the shop, down the street and around the corner.

150 fans in New Zealand’s capital, Wellington, were waiting outside a Border’s bookstore at 8.00 a.m. to be some of the first to get their hands on a copy. A bookstore nearby, Dymocks, also had a large crowd, an estimated 100 people were waiting. One person arriving there at 6.30 a.m. At one New Zealand Whitcoulls store, they had a entertainer/magician keeping fans entertained while waiting for 11.01 a.m. In Germany, however, some bookshops were disappointed with the turnout for the Harry Potter book launch events.

The Harry Potter series has already sold 325 million copies worldwide. 1.3 million of those were sold in New Zealand, a quarter of New Zealand’s population. The Wikipedia article on the latest book became disabled for editing by unregistered and newly registered users within 5 minutes of the book’s release.

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30 July

News briefs: February 12, 2014

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30 July

Ni Tht V’n Phng Gm Nhng Loi No?

Ni tht v’n phng gm nhng loi no? by hoangydsgNi tht v’n phng l nhng thit b ni tht gp phn hon thin v’n phng lm vic vi nu nh kh’ng c nhng ni tht v’n phng phng lm vic s kh’ng th’ tr thnh nhng v’n phng lm vic hon chnh. C kh nhiu loi ni tht v’n phng khc nhau trn th trng m ngi mua c th’ quan tm ‘n nh bn gh, t, k, kt st… Tuy vo mc ‘ch s dng m ngi mua c th’ la chn cho mnh nhng ni tht v’n phng ph hp vi nhng ‘c ‘i’m ca m’i trng lm vic ca mnh.Bn gh v’n phng hin nay c rt nhiu mu m khc nhau. Vic la chn bn gh v’n phng ‘c xem lm quan trng nht trong tt c cc loi ni tht s dng trong v’n phng bn gh ‘c ‘nh gi l quan trng kh’ng th’ thiu. Vi cc dng bn lm vic gi r lm t g c’ng nghip thng s dng trong phng lm vic ca nhn vin. Nhng mu bn ny c th’ l bn ‘n hay kt hp ki’u modul vi nhau. Thit k hin ‘i, nh gn, linh hot, d… dng khi di chuy’n l nhng ‘c ‘i’m d… dng nhn thy nht nhng mu bn lm vic gi r ti noithat247 lm t g c’ng nghip. Trong khi ‘ vi nhng mu bn dnh cho lnh ‘o c’ng ty vn l nhng mu bn truyn th’ng lm t g t nhin. Mt ‘iu d… hi’u l cho d g c’ng nghip c cht lng t’t ‘n ‘u th vn kh’ng th’ so snh ‘c vi g t nhin v cht lng hay gi tr thc t. Chnh v th nhng mu bn lm t g t nhin lu’n c gi cao hn v lu’n dnh cho lnh ‘o s dng.Nhng dng gh v’n phng TPHCM hin nay thng c nhiu mu m thit k hin ‘i. Song song ‘ nhng mu gh thuc phn khc gi r vn c cht lng rt t’t kh’ng h km nhng mu thuc phn khc tm trung. Ngy nay, nhng mu gh gi r ‘ang dn p ‘o nhng mu gh cao cp v ‘c nhiu ngi mua quan tm nhiu hn.Ni tht 247 chuyn cung cp cc dng sn phm ni tht v’n phng cht lng.Article Source: eArticlesOnline.com

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29 July